It doesn't really tie directly into it, besides insofar as the company I work for builds a web application and this thing would be directly useable by a web app

It doesn't really tie directly into it, besides insofar as the company I work for builds a web application and this thing would be directly useable by a web application. Think of something like analytics services - they're useful to a wide variety of companies but not to any one specifically unless they're involved in analytics. Put it this way - my company would be a great client for this tool, but would never want to sell it themselves.