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Every significant software company does marketing, it's difficult to persuade people to use software if they don't know it exists. It's hard to know whether thi
by jiggy2011 13y ago
Every significant software company does marketing, it's difficult to persuade people to use software if they don't know it exists.
It's hard to know whether this campaign is ineffective without some numbers. Will everyone leafleted ditch all of their Apple products and switch to Linux? Of course not, but perhaps some % will visit the FSF website and try some free-software programs.
- mratzloff 13y agoIs it measurable? Do they have unique URLs? Are they transparent about how successful these campaigns are?
- jiggy2011 13y agoIf you have the ability to track the number of visitors to your website (I think the FSF recommends piwik for this) then you can get a rough measure of whether that number goes up noticeably in the time after a campaign, especially if you filter by IP addresses in the geographic area. No need for unique URLs.