I think the general idea is very good. Hardware is "hard", but it's hard for the competition too - if you're good in that area that should be what you want. Th

I think the general idea is very good. Hardware is "hard", but it's hard for the competition too - if you're good in that area that should be what you want. The social network / web app market has few barriers to entry - the programming is not difficult enough to prevent average programmers with great marketing and design skills from entering. Not good if your strongest asset is your technical ability and you hope go head-to-head with web 2.0 hipsters on there terms. If you can handle something that requires math, physics, hardware knowledge, big initial investment, etc, why not look into ways of monetizing it? It's tough but you'd have a smaller pool of competitors than if you decided to try and make the next Flcker/Facebook/Twitter/etc. That more people aren't doing this leads me to believe I'm overlooking something, but it's surprising so many geeks are drawn to (and succeeding at) startups that seem to be the antithesis of geekiness (social networks, advertising, etc).