3 ms·
The "I'm an engineer, not a copywriter" line is part of his sales message. Not an issue, because he is an engineer who also writes copy, and helps other enginee
by bliti 13y ago
The "I'm an engineer, not a copywriter" line is part of his sales message. Not an issue, because he is an engineer who also writes copy, and helps other engineers sell software. This is the sales message that drives the point home directly to the "Need." I'd rather (pay to) learn about sales and marketing from an engineer who takes data seriously. Which is his business, and selling point.
- drakaal 13y agoIf it is his sales message he really shouldn't be a CopyWriter. I am a CTO. I write copy all of the time. Then I hand it off to a copywriter to fix it. Engineers should write copy, even build sales pitches, but you then reach out to marketing to make sure you are on message, and that you are following the tenants of good marketing. This post doesn't do that. He basically applied Jim Kukrals' messaging about networking to sales.
- bliti 13y agoI cannot argue your points, because they seem to provide you with success. I cannot argue with Patrick's points because they seem to provide him with success. Thus I may arrive to the conclusion that there should not be any absolutes in marketing.