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Wow. I don't work in the video production space, but this looks really powerful. Why did you end up making it free?

• pavlov 13y ago
  Decreasing sales death spiral. There was some good word of mouth happening, but too little to break the cycle. I wanted to prevent it from becoming commercial abandonware. The background story is that I kind of screwed up with v2 of the product. It took years to develop and tried to answer every need that I had observed among users... But I didn't quite realize that the answers I came up with were at a level of abstraction that didn't directly solve those problems. The product became an abstract toolset that can bend to almost anything, but integrating it into a workflow requires a certain vision of how to harness those abstractions. In other words, I made a visual programming tool for users that were not really programmers and had other things to do than learn the new stuff. I just didn't understand the v1 users well enough, and they didn't get excited about v2, so it lost the important thrust of existing users talking about the upgrade.