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> They are developing a click-to-chat solution for the Real Estate sector that offers 360° virtual tours of properties, guided in real time. It's a B2B technolo

> They are developing a click-to-chat solution for the Real Estate sector that offers 360° virtual tours of properties, guided in real time. It's a B2B technology product in an industry that's not particularly tech-savvy. I guess it's somewhat fashionable to suggest that the industry you're targeting isn't tech-savvy, but I don't see how anyone with knowledge of the market can credibly suggest that this is the case with real estate.

Kluny 13y ago
My company does websites for real estate agents. I'll verify that in BC at least, realtors are not tech savvy. They'll ask for a wordpress site because someone told them that wordpress is easy, but it's still not easy enough, so they'll call us to make changes like uploading a photo or a blog post. Many of them still write property descriptions as if they're paying by the letter in a dead tree publication - "2bdrms, 3bthrooms&snny blcny", randomly interspersed with lines like "this exciting property features exciting features like a sunny sunroof and utilities are included." Some of them are not just un-techsavvy, they're nearly illiterate.
- 7Figures2Commas 13y ago
  This is an example of another fashionable exercise: assuming your customer/client base is representative of an entire market. The National Association of Realtors has over a million members. Some are obviously going to be savvier and more successful than others, but on the whole, real estate is an industry that has embraced technology and realtors use technology in a variety of ways to market listings, service their clients and complete transactions more efficiently. You should consider that "knows how to use WordPress" is not the litmus test of tech savvy. There are a good number of folks out there who have made millions online who probably don't have any experience with a CMS.
louisdorard 13y ago
I might have had the wrong idea. I am very interested in examples that point to the contrary!

Kluny 13y ago

My company does websites for real estate agents. I'll verify that in BC at least, realtors are not tech savvy. They'll ask for a wordpress site because someone told them that wordpress is easy, but it's still not easy enough, so they'll call us to make changes like uploading a photo or a blog post. Many of them still write property descriptions as if they're paying by the letter in a dead tree publication - "2bdrms, 3bthrooms&snny blcny", randomly interspersed with lines like "this exciting property features exciting features like a sunny sunroof and utilities are included." Some of them are not just un-techsavvy, they're nearly illiterate.

7Figures2Commas 13y ago
This is an example of another fashionable exercise: assuming your customer/client base is representative of an entire market. The National Association of Realtors has over a million members. Some are obviously going to be savvier and more successful than others, but on the whole, real estate is an industry that has embraced technology and realtors use technology in a variety of ways to market listings, service their clients and complete transactions more efficiently. You should consider that "knows how to use WordPress" is not the litmus test of tech savvy. There are a good number of folks out there who have made millions online who probably don't have any experience with a CMS.

louisdorard 13y ago

I might have had the wrong idea. I am very interested in examples that point to the contrary!