The best thing eBay could do is copy Amazon in how a third party listing works. On Amazon we can throw up a feed of our entire inventory. On eBay you need to cr

The best thing eBay could do is copy Amazon in how a third party listing works. On Amazon we can throw up a feed of our entire inventory. On eBay you need to create a separate listing for each product you want to list. In effect it means more complicated software and overhead to maintain the same level of listings. Additionally it gives customers the impression that one unit of a product listed on eBay is one physical unit the merchant has and is specifically holding for an eBay listing, which are rarely the case. Basically this is the result of eBay shoehorning fixed price multichannel merchants into the traditional auction listing model that they started with.