I didn't know retargeting existed until a few years ago when a family member died. I had pulled up the website for a cremation service provider to look up thei

I didn't know retargeting existed until a few years ago when a family member died. I had pulled up the website for a cremation service provider to look up their number, so I could pass it along to the person in the family who was making arrangements. For the following week, more than half of the Google ad banners I saw all over the web were for the cremation company. Even on things that were completely unrelated, like an Android developer blog. I could reload over and over again and I kept seeing ads for that company. I cleared cookies and it went away, and that's when I realized they were specifically sending me that ad because of an original visit to that website. To me it really seemed insensitive on the part of the cremation company for them to have bought retargeted ads. You'd have to think that more often than not, people visiting your site have just lost of a loved one. Is it really the best thing to remind them of it on every subsequent website they visit?