4 ms·

Ok this is interesting. I agree with you about the roadblock argument to a point. I think where it breaks down is that the browser itself is the choke point f

by fiaz 17y ago

Ok this is interesting. I agree with you about the roadblock argument to a point. I think where it breaks down is that the browser itself is the choke point for any internet based strategy as it is the gateway to the web for 99.9% of the users out there. To evolve the browser into something that is closer to the server would eliminate the roadblock of which you speak. I don't think you need to create an OS to do that. IE has a decided advantage for Microsoft as it comes pre-installed and is prominently showcased within the OS itself. The fact that you have to download and then install either Firefox, Chrome, Safari, or Opera presents a roadblock for users. Switching operating systems is an even bigger roadblock.

jerf 17y ago
There will be Google-branded netbooks in Best Buy within a year. No, I'm not saying this based on any actual announcement or special inside information. Just common sense. Abstractly launching an OS doesn't do anyone any good. Google could work with Dell or something to do this, and Google could even promise to stand behind Dell if Microsoft tries to retaliate in a way that almost nobody else (like RedHat) could. (Also note that with yet another six months or a year of hardware development, the specs on these netbooks are going to be pretty good. These netbooks also won't be subject to the Microsoft XP "sell it with only 1GB" issue, or anything other netbook-hobbling plans Microsoft might concoct.)
- roc 17y ago
  Or, more likely, one or more netbook vendors are just done rolling their own linux distros for netbooks and have asked Google to step in. They don't want Android, as Android has some hardware requirements established by the OHA that aren't appropriate for netbooks. The end business goal may be to just get Google to create a better linux option, a -marketable- linux option, so those same vendors can haggle with microsoft for better volume licensing on Windows 7 netbook, including lifting those absurd hardware restrictions. And I guess it wouldn't hurt to have plan B ready, because users aren't going to tolerate Windows performance on netbooks for long.
- fiaz 17y ago
  I have yet to see Google branded cell phones (based on Android). If this were to happen, then I would seriously question what Google's objective is from a business perspective. To shift directions and get into (old) businesses that are quickly heading towards commoditization is a step backwards. Keep in mind, their core business is advertising and as mixmax has pointed out, they want to lower the barrier to access this advertising. Trying to convince users to switch operating systems seems to me a rather convoluted path to achieving this objective.
  - jerf 17y ago
    Point. I should have said simply that there will be Netbooks running this within the year. Which, subsequently, there has been an announcement that this will happen. All I meant to say is that I'm sure this will be concretely available for purchase in stores and not merely some abstract new Linux distro. Nobody will have to "install" it. (It may not even be possible to install it.)
mixmax 17y ago
I think that maybe I've put my arguments forward in a bad way. I'll try from a different angle. In business strategy there's a concept called complementary products. A complementary product is one that is one that makes your product more valuable the cheaper it is. Cars and gasoline is an example of this. Servers and software is another. The cheaper gasoline is, the more valuable a car is. The good strategy is to commoditize your complements, thus driving down price. This will put more value into your product. For instance, if you run Google you make software. Your interest is to comoditize servers, thus driving the price down. This makes your business more valuable because your complement has been commoditized. Indeed, this is exactly what Google is doing when they use standard boxes in large arrays instead of buying Sun servers. My argument in the blogpost is similar. If Google can remove as many obstacles as possible, and commoditize their complementary products they will win. This is exactly what they are doing with this move. They are forcing their competitors into making a product that will make Google money. Google doesn't care (financially at least) about browsers and operating systems. They make their money on online apps and marketing. Their strategy is to make it as easy as possible to get online and use their services. The argument is underpinned by the fact that both are open sourced. They won't make Google any money directly, but they'll help tremendously in commoditizing OS'es and browsers. Joel Spolsky has a post about omplementary products that explains the concept much better than I can ever hope to do: http://www.joelonsoftware.com/articles/StrategyLetterV.html http://www.joelonsoftware.com/articles/StrategyLetterV.html
- fiaz 17y ago
  Ok well stated. I think I got sidelined by the quote I threw up in the original posting (especially the browser war statement). But the theoretical strategy that you state (the commoditization of the operating system) seems a bit "round about" for Google. In other words, I think it would be better for Google to really make their web browser into a new kind of web browser instead of creating an entirely new kind of operating system. Better yet, a web browser that enhances an existing operating system might be a better way to commoditize the OS. It is possible that they have figured out a killer app for their new OS, but I suppose that's fuel for a separate discussion.
  - 17y ago

by fiaz 17y ago

jerf 17y ago

There will be Google-branded netbooks in Best Buy within a year. No, I'm not saying this based on any actual announcement or special inside information. Just common sense. Abstractly launching an OS doesn't do anyone any good. Google could work with Dell or something to do this, and Google could even promise to stand behind Dell if Microsoft tries to retaliate in a way that almost nobody else (like RedHat) could. (Also note that with yet another six months or a year of hardware development, the specs on these netbooks are going to be pretty good. These netbooks also won't be subject to the Microsoft XP "sell it with only 1GB" issue, or anything other netbook-hobbling plans Microsoft might concoct.)

roc 17y ago
Or, more likely, one or more netbook vendors are just done rolling their own linux distros for netbooks and have asked Google to step in. They don't want Android, as Android has some hardware requirements established by the OHA that aren't appropriate for netbooks. The end business goal may be to just get Google to create a better linux option, a -marketable- linux option, so those same vendors can haggle with microsoft for better volume licensing on Windows 7 netbook, including lifting those absurd hardware restrictions. And I guess it wouldn't hurt to have plan B ready, because users aren't going to tolerate Windows performance on netbooks for long.
fiaz 17y ago
I have yet to see Google branded cell phones (based on Android). If this were to happen, then I would seriously question what Google's objective is from a business perspective. To shift directions and get into (old) businesses that are quickly heading towards commoditization is a step backwards. Keep in mind, their core business is advertising and as mixmax has pointed out, they want to lower the barrier to access this advertising. Trying to convince users to switch operating systems seems to me a rather convoluted path to achieving this objective.
- jerf 17y ago
  Point. I should have said simply that there will be Netbooks running this within the year. Which, subsequently, there has been an announcement that this will happen. All I meant to say is that I'm sure this will be concretely available for purchase in stores and not merely some abstract new Linux distro. Nobody will have to "install" it. (It may not even be possible to install it.)

mixmax 17y ago

I think that maybe I've put my arguments forward in a bad way. I'll try from a different angle. In business strategy there's a concept called complementary products. A complementary product is one that is one that makes your product more valuable the cheaper it is. Cars and gasoline is an example of this. Servers and software is another. The cheaper gasoline is, the more valuable a car is. The good strategy is to commoditize your complements, thus driving down price. This will put more value into your product. For instance, if you run Google you make software. Your interest is to comoditize servers, thus driving the price down. This makes your business more valuable because your complement has been commoditized. Indeed, this is exactly what Google is doing when they use standard boxes in large arrays instead of buying Sun servers. My argument in the blogpost is similar. If Google can remove as many obstacles as possible, and commoditize their complementary products they will win. This is exactly what they are doing with this move. They are forcing their competitors into making a product that will make Google money. Google doesn't care (financially at least) about browsers and operating systems. They make their money on online apps and marketing. Their strategy is to make it as easy as possible to get online and use their services. The argument is underpinned by the fact that both are open sourced. They won't make Google any money directly, but they'll help tremendously in commoditizing OS'es and browsers. Joel Spolsky has a post about omplementary products that explains the concept much better than I can ever hope to do: http://www.joelonsoftware.com/articles/StrategyLetterV.html http://www.joelonsoftware.com/articles/StrategyLetterV.html

fiaz 17y ago
Ok well stated. I think I got sidelined by the quote I threw up in the original posting (especially the browser war statement). But the theoretical strategy that you state (the commoditization of the operating system) seems a bit "round about" for Google. In other words, I think it would be better for Google to really make their web browser into a new kind of web browser instead of creating an entirely new kind of operating system. Better yet, a web browser that enhances an existing operating system might be a better way to commoditize the OS. It is possible that they have figured out a killer app for their new OS, but I suppose that's fuel for a separate discussion.
- 17y ago