Retargeting works, but it requires optimizing. Often this is not set up well, because it works so well without optimizing it. It requires a high level of techn

Retargeting works, but it requires optimizing. Often this is not set up well, because it works so well without optimizing it. It requires a high level of technical chops to see this and set up. Most traditional marketers just don't have the skills to set it up or the correct access to make the right changes.