I really can't take such articles seriously anymore because they very simplistically confuse companies with tribes and competition with war... Microsoft, Googl

I really can't take such articles seriously anymore because they very simplistically confuse companies with tribes and competition with war... Microsoft, Google, and Apple have figured out ways to make money in different ways. Whatever Google has to offer, it is going to help Apple and Microsoft further delineate what they do best. I hardly see this as "going to war".