What I'm trying to say is that these cracking contests offer great PR, and you don't actually need to worry about the security of your site. So it's great for c

What I'm trying to say is that these cracking contests offer great PR, and you don't actually need to worry about the security of your site. So it's great for companies who are trying to instill investor/consumer confidence in their security, even if they are not confident in their security. (I'm not condoning a company using this technique as a ploy to prove their non-existant security is secure, but if they are strategic, they could absolutely hold a cracking contest to do just that.)