Fascinating insight. Reminds me of the Pepsi Challenge. In the famous Pepsi vs Coke taste tests[1], people picked Pepsi due to it's favorable first impression -

Fascinating insight. Reminds me of the Pepsi Challenge. In the famous Pepsi vs Coke taste tests[1], people picked Pepsi due to it's favorable first impression - it had a sweeter taste. In reality, most people prefer a less sweet beverage over the course of an entire can. Maybe BlackBerry should attack the problem the same way Coke did, by conducting a (longer-term) OS interface challenge. [1]http://www.slate.com/articles/business/rivalries/2013/08/pepsi_paradox_why_people_prefer_coke_even_though_pepsi_wins_in_taste_tests.html http://www.slate.com/articles/business/rivalries/2013/08/pep...