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No, it doesn't. My mindset in this case revolves around one thing: convincing people they should buy. Their sales and marketing, from what I've observed today,
by kintamanimatt 13y ago
No, it doesn't. My mindset in this case revolves around one thing: convincing people they should buy. Their sales and marketing, from what I've observed today, is so poor it fails to do the only thing it should: sell.
I never said they should grow unsustainably and run out of cash, but my money is on them running out of cash anyway because their marketing is so poor it'll fail to drive the sales they need to keep the lights on. Frankly, supply shortages would be the best thing that could happen to them because scarcity drives demand and perceived value.
- shmerl 13y ago> Their sales and marketing, from what I've observed today, is so poor it fails to do the only thing it should: sell. How is it exactly, if they were serving all their preorders already? They don't seem to have the lack of demand atm.
- vanderZwan 13y agoExactly, keeping the early adopters happy and getting them to advertise their product for them is much more important. And regarding that: even the otherwise sceptical review by The Verge praised their interaction with the people who bought a Jolla.