Wild speculation: perhaps they are trying to get out in front of upcoming announcements on actual products to show they are working in this space too? The crunc

Wild speculation: perhaps they are trying to get out in front of upcoming announcements on actual products to show they are working in this space too? The crunch pad is due out soon and Apple is also believed to have a product in this space as well. If they put this out there now, any publicity for similar products on blogs and news articles will also likely have a blurb that "Google has also announced they will enter this competitive space..."