This is also quite assuredly one of the best ways he could have possibly advertised for Heifer International. Indeed he used his reputation for something that

This is also quite assuredly one of the best ways he could have possibly advertised for Heifer International. Indeed he used his reputation for something that would go viral, and in the end helped that charity quite a bit. It also suggests to me that he's not above having a little bit of fun too. I'm sure the gift took some thought, and this was more than "I'll have my admin think about it."