I love the idea, but changing the current system requires more than grant money. Professors need to be recognized for their efforts creating and updating free e

I love the idea, but changing the current system requires more than grant money. Professors need to be recognized for their efforts creating and updating free educational materials. That means schools need to consider these contributions in promotion decisions or otherwise compensate academics for their time. Most academics receive a modest advance against royalties for working on textbooks. Switching to a system in which universities become the primary publishers and distributors of textbooks is desirable; we need to get the incentives right.