Reddit Secret Santa is definitely a very cool project. Kudos to Bill and all the others for participating. Though as other people have mentioned Heifer spends q

Reddit Secret Santa is definitely a very cool project. Kudos to Bill and all the others for participating. Though as other people have mentioned Heifer spends quite a bit of money on advertising, like most other charities I suppose. My roommate donated $10 about a year or 2 ago for a contest and every other week we receive letters, magazines, and photos asking for more money (way more than $10 worth of material). It would be sweet to see a charity spend their money on the actual cause rather than just promotional material.