Note that when people surveyed successful startups to find out what characteristics they shared, they discovered that most of them are started by people around

Note that when people surveyed successful startups to find out what characteristics they shared, they discovered that most of them are started by people around your age, i.e. over 40. The Zuckerbergs of the world are outliers and people who try to emulate them are chasing the thin end of the rainbow. You really should advertise for a younger person with some more marketing skills who would like to create a kickstarter project. You have the technical and manufacturing knowledge, and they would provide the branding/marketing side of the equation. Offer to work on their idea or on one of yours. Ideally you would get together, pick three or four ideas, do some market research to narrow down to one and then prepare your kickstarter bid.