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I run a curated freelancing platform for creatives called Coworks. Being part of the industry it's really interesting to read your thoughts on the merger. Even
by Silverreven 13y ago
I run a curated freelancing platform for creatives called Coworks. Being part of the industry it's really interesting to read your thoughts on the merger. Even though I've followed them very closed for two years as a competitor I was really surprised by the move. My take on it is: 1. They can lower their acquisition costs by not competing with PPC and in their content marketing. 2. Their real competitors, who are still sleeping behind the wheel, are Manpower, Randstad etc. With the merger they get the muscles to battle them for the online staffing market. 3. Last but not least- they'll ditch one of the platforms (elance?) and save half the money on Tech.