I'm fairly sure there was a post a couple years back by 37s along the lines of "this style of sales letter is often used by somewhat scammy companies ... but th

I'm fairly sure there was a post a couple years back by 37s along the lines of "this style of sales letter is often used by somewhat scammy companies ... but that's because they don't have a real product at all so they have to be really good at marketing copy". Which is a fair point - and, well, the last time I read one of those I started off thinking "this is weirdly high pressure" ... and then ended up reading the whole thing and signing up for a basecamp trial anyway (which I promptly failed to try properly, so I have no opinion on the product ...). I think my point is "call it high pressure instead of scammy". If I actually have one. goes in search of another coffee