I wrote about this in a different section. I'm with you here. People takes things too personally. From the article, I never got the sense that the Professor wa

I wrote about this in a different section. I'm with you here. People takes things too personally. From the article, I never got the sense that the Professor was taking this personally (he shouldn't, he is conducting a study). He wasn't deliberately aggravating other people: he was ignoring the social customs. In you and your friends case, it is even more ambiguous. What you do doesn't directly harm someone, neither physically in the real world, or virtually in WoW. And as you said, you don't take it personally ... it seems though, a number of people do.