The problem is most business guys aren't business guys. By splitting the world into "technical" and "non-technical", the title "business guy" just means "a guy

The problem is most business guys aren't business guys. By splitting the world into "technical" and "non-technical", the title "business guy" just means "a guy who can't code but wants to do a startup". Most self proclaimed "business guys" aren't business guys, they're nothing guys. I contend that it's easier than ever for true business guys to find a technical co-founder. But for that to happen, they actually have to do their job, which is to drum up business. Here's what non-technical people should be doing BEFORE they even start hunting for technical co-founders if they want to be introduced to a tech co-founder actually worth having: * Conduct 100 customer interviews within the target demographic, record them on video and edit it down to a 2 - 5 minute reel that provides some unique insight or perspective on the market that others have not realized. Ask for a verbal intent to buy at the end of the interview and achieve at least a 10% success rate. Prove that your idea is within striking distance of product/market fit. * Start a blog within the target demographic, achieve a steady readership of at least 100 pageviews/day within the target demo and build up a mailing list to at least 1000 qualified subscribers. Prove that you can own an effective marketing channel that is unavailable to competitors. * Build out whatever parts of the business are possible using human labor in replacement for code and demonstrate actual customer demand, validated by at least $100/month of revenue. Use spreadsheets in place of a database, text messages from your phone in place of notifications etc. and demonstrate where automation can lead to easy efficiency gains. Prove that there even is room for technology as a core competency of this startup. * List out at least 3 major learnings, lay out what your original assumption was, what data prompted you to change your mind and what implications this learning has on all aspects of the business. Prove that you can remain open minded and pivot the startup as appropriate. Achieve at least 3 of these 4 things and engineers will actually be interested in talking to you.