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So the piece about more women was a little bit weird. It appears that as the broader market (made up of ~50% women) begins to use your product, you experience y

by TheBiv 13y ago

So the piece about more women was a little bit weird. It appears that as the broader market (made up of ~50% women) begins to use your product, you experience your demographic skew towards the broader markets' average demographic. Breathtaking.

jeremyrwelch 13y ago
I think they are trying to illustrate a move towards more mass-market appeal and reach. Depending on which data source you look at, females account for anywhere from 70 to 90+% of consumer purchase decisions in the US. If Coinbase wants to move from being the cryptocurrency enthusiast and tech speculator's toy to actually seeing significant product/service spend in Bitcoins with merchants, increasing their female userbase could definitely help.