I'm surprised by the decision to spin off KYC: from what I understand, it fits nicely in 37signal's toolshed and would help cross-marketing quite well -- especi

I'm surprised by the decision to spin off KYC: from what I understand, it fits nicely in 37signal's toolshed and would help cross-marketing quite well -- especially with those great numbers. If I were to guess (and this is with the caveat that I'm not too privy to what the actual product is -- from what I can guess from the marketing copy, it's a mixture of one-time consulting and internal SaaS), the growth rate of the project is increasing in a way such that scaling on the part of 37signals is infeasible. (Edit:) Napkin math: if a company grows from 25 to 40 over the course of two years, that works out to be $1500 over 24 months, or effectively $62.5/mo for KYC. It also strongly incentivizes the product (er, company) to help with a company's HR attrition and growth, which is neat.