"remove one* of them. ". And seeming a bit desperate shouldn't be that important. What is important is : #1 how great your site is valuable to your user : give

"remove one* of them. ". And seeming a bit desperate shouldn't be that important. What is important is : #1 how great your site is valuable to your user : give them great content/tools/functionality #2 user experience and, and #3 monetization.