Apple's RAM prices are no longer extortionate. While you can certainly find it cheaper, there's the convenience factor to consider. Also, while Apple has been

Apple's RAM prices are no longer extortionate. While you can certainly find it cheaper, there's the convenience factor to consider. Also, while Apple has been good about this in the past, there's no guarantee the AppleCare warranty will cover 3rd party memory. In their new laptops, it's soldered to the system board so you can't swap it, anyway. (So max it out up front)