Speaking of masses... Is vkontakte [1] (russian social site) being somehow involved? I got confused by the illustrative images strongly resembling the vkontakt

Speaking of masses... Is vkontakte [1] (russian social site) being somehow involved? I got confused by the illustrative images strongly resembling the vkontakte images. Not to dive into Russian folk, but those look too culturally localized. [1]: http://vk.com http://vk.com