I went to the linked site (alice.com) that the article is about and had a severe case of flashback syndrome. You see, eleven years ago I was slaving away as an

I went to the linked site (alice.com) that the article is about and had a severe case of flashback syndrome. You see, eleven years ago I was slaving away as an intern at a consulting firm, building up mybasics.com. Which was the exact. same. thing. Not quite so slick, of course, since it was 1998; but it was the identical idea, all the way down to using "never run out again" as marketing copy. (mybasics.com did not survive the .com bust; I think it failed late '99?) I suppose I don't really have a point, but felt the need to comment anyway. Everything old is new again! I wonder if there's 'serial entrepreneur' success to be had by re-pitching the business models of .com failures to VCs. After all, VCs bit on them plenty hard the first time around. :)