You most certainly can unless you are a greedy, lazy producer who can't be bothered to do the same time consuming painstaking breeding and selection that has go

You most certainly can unless you are a greedy, lazy producer who can't be bothered to do the same time consuming painstaking breeding and selection that has gone on for centuries with other more common crops and simply picks one and clones the hell out of it globally almost certainly ensuring that it's going to meet something that will kill it off entirely due to the lack of genetic diversity. Few things on earth are as weak and helpless as a cloned monocrop.