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Note that using custom audiences to target people that you found in Facebook is against the TOS and could get your ad account suspended. It's supposed to be fi

by mpeg 13y ago

Note that using custom audiences to target people that you found in Facebook is against the TOS and could get your ad account suspended. It's supposed to be first-party data that you have obtained yourself, the terms are a bit vague on it but according to Facebook employees data obtained from FB or the FB API does not qualify (including the data of people who like your page) (I used to work in a Facebook SPMD)

ilyanep 13y ago
It sounds like he found the names on the company website and only used Facebook to get their FB IDs. Is that still against the TOS?
- mpeg 13y ago
  Yes, it defintely is. The data needs to have either been obtained directly from the users complying with laws regarding PII or you need to have all necessary rights to use the data (if obtained from a third party) Names are definitely PII. In this case Facebook will probably turn a blind eye, but if stuff like this became widespread it would only lead to harder restrictions into who can advertise in fb (right now, anyone with a fb account can just add a funding source and start buying ads) I mean, people being able to advertise DIRECTLY to you in Facebook with absolutely no regard to privacy laws is a scary thought.