Wrong, the authors do have a choice. Many choices, in fact. Including & not limited to: raising awareness of Elsevier's reprehensible practices, writing blogs,

Wrong, the authors do have a choice. Many choices, in fact. Including & not limited to: raising awareness of Elsevier's reprehensible practices, writing blogs, commenting on online forums. Lobbying various institutions. Not signing an explicit contract with Elsevier? Definitely a choice. "Society made me do it" is always a pathetic excuse.