I'm hoping they'll be able to provide more than just video ads, though. Small businesses tend to not have video creative ready, and compared to the better produ

I'm hoping they'll be able to provide more than just video ads, though. Small businesses tend to not have video creative ready, and compared to the better produced and more entertaining ads that will probably work best on FB, they may be paying a high CPM for pretty poor performance. Regardless, if it helps more brand ad dollars move into online and mobile, I'm all for it because it's good for our entire industry. I think this could be the biggest ad product in mobile to date, and I'm sure we'll learn a lot.