I admire your decision to separate yourself from the user experience angle of this and focus on it from a business perspective. Nevertheless, I hope that this

I admire your decision to separate yourself from the user experience angle of this and focus on it from a business perspective. Nevertheless, I hope that this little decision will be enough to put a lot of people off of Facebook because I'd rather see something like this fail than for an application I used to use as an example of pretty good UX and model of simplicity succeed with ad advertising technique normally lumped together with pop-up ads and fake buttons on download sites. In short, to use a simple, easy to understand phrase: auto-play video ads are lame. That said, I'm willing to be proven wrong. Maybe they'll come up with some way to make it unintrusive, but that isn't really the point, is it?