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Great defense of TED. It's not a MOOC, and it's not a book, and it's not a documentary. The one caveat is that by extending their brand, they are giving fuel
by mathattack 13y ago
Great defense of TED. It's not a MOOC, and it's not a book, and it's not a documentary.
The one caveat is that by extending their brand, they are giving fuel to their detractors. If you say, "Well anyone can get a TEDx license," then you are admitting to brand dilution. (The same way high end car companies dilute their brands with low end models)
- Spooky23 13y agoI think that dilution is magnified because the lower quality TEDx conferences attract local high noise/low signal speakers, and gives them a veneer of credibility to new/uncritical eyes.
- saraid216 13y ago> It's not a MOOC, and it's not a book, and it's not a documentary. It's YouTube for conferences.