I doubt this is a case of hubris, but rather of the Pareto principle. For 80% of all users, the iPhone is either the right size or they want a tablet. What you

I doubt this is a case of hubris, but rather of the Pareto principle. For 80% of all users, the iPhone is either the right size or they want a tablet. What you (and others making similar comments in reply) fail to account for is that this still leaves 20% of users who actually do want a bigger screen on their phone. Yes, 20% of all users is still a lot of users, but it's not the 80% that Apple has traditionally targeted.