True... I'm guessing what they're getting at is that the execs want to focus on the boys at the expense of the girls - they'd rather have just 60 boys watching

True... I'm guessing what they're getting at is that the execs want to focus on the boys at the expense of the girls - they'd rather have just 60 boys watching the show than 50 boys and 50 girls, because it's only boys who are going to be getting the toys under their Christmas tree, and 60 > 50.