As a marketing guy, I can't help but wonder if anybody's ever attempted to engineer such a situation. It's not hard to imagine. Get someone to take the fall, o

As a marketing guy, I can't help but wonder if anybody's ever attempted to engineer such a situation. It's not hard to imagine. Get someone to take the fall, or create a fake account. Come up with a nasty comment that is not only horribly nasty, but carefully designed to be refutable by the CEO for maximum effect. Make sure that in the process of refutation, the CEO appears to be the sort of leader that the world is lacking today. Screenshot, share on social media, aggregator sites, PM/email anonymously to news agencies, adweek, etc, profit. It could do wonders for a small business, if nobody ever finds out. Might be a risk worth taking. Not that I'd ever do anything like that, of course...