3 ms·
Are they still in "stealth mode" (eg havent figured out a brand identity)?
by midas007 13y ago
Are they still in "stealth mode" (eg havent figured out a brand identity)?
- rst 13y agoThey're still calling it "NewCo", if that's what you're asking. And some other not-so-minor details are also still either under development or under wraps, most notably the revenue model. But the general strategy has been announced: They want to be a full-service news organization, with everything from Greenwald's stuff to sports, and they want to trade on the personal brands of their top hires. And a lot of those hires have also been announced. It seems a little odd to call this "stealth"; the more typical stealth startup has announced only its name, and none of that other stuff!