Companies like Apple and Google have significant power to direct the investment efforts of their competitors. Adopting something just to catch up with Apple is

Companies like Apple and Google have significant power to direct the investment efforts of their competitors. Adopting something just to catch up with Apple is a marketing gimmick. Using that money to add more RAM or improve the integration of the software is not a gimmick and could give an edge. Just like how Microsoft got distracted by Bing whilst Google built an OS.