> Salesforce is a great example of a company that's widely successfully and their products are critical in enterprise, but I've never personally heard an Enterp

> Salesforce is a great example of a company that's widely successfully and their products are critical in enterprise, but I've never personally heard an Enterprise consumer say "Oh I love the Salesforce software." By contrast, I've heard people rave about apps like Pinterest, Instagram and Snapchat even though none of them are profitable businesses. I think there is a certain inevitability to these things when you compare software that people are required to use as part of their job, and software they choose to use in their spare time. It strikes me as a vicious cycle. People don't enjoy using enterprise software, so developers don't enjoy making it. The incentives are all wrong, the purchasing decisions are made by the wrong people, for the wrong reasons, and it's near impossible to avoid locking yourself into a particular solution or provider. Welcome to enterprise software.