Saying they "don't understand" is really condescending, especially given that "you are the product" sounds more like a political slogan than anything. It's more

Saying they "don't understand" is really condescending, especially given that "you are the product" sounds more like a political slogan than anything. It's more accurate to just call it a two-sided market. Realistically, I think most people just don't care very much about targeted advertising.