A lot the sentiments here echo a post from Eric Ries titled: "Lessons Learned: Don't Launch": http://www.startuplessonslearned.com/2009/03/dont-launch.html http

A lot the sentiments here echo a post from Eric Ries titled: "Lessons Learned: Don't Launch": http://www.startuplessonslearned.com/2009/03/dont-launch.html http://www.startuplessonslearned.com/2009/03/dont-launch.htm... In general, I think the lesson is that you should launch, refine your offering and target customer, and then do a big marketing launch.