Domain expertise is definitely a challenge, but it depends very much on the type of application you're trying to build. Building something to help manage clini

Domain expertise is definitely a challenge, but it depends very much on the type of application you're trying to build. Building something to help manage clinical trials of drugs? Heck, you better have a ton of specialized expertise in the drug research vertical in one way or another. Building a generalized platform that allows you to store legal records or other sensitive data in a secure and standardized fashion? Well, you might want to build custom sales plays based on individual verticals, but then you just hire a domain expert consultant to put the words in the right order and structure for that vertical. One of the other benefits of the enterprise is that if you get the right enterprise, they will work with you to build your application. You have to find the right champion at the customer, someone with enough balls to take a risk, but basically you work out a deal: - they will give you money for a product that barely works/barely exists today - You will become their roadmap bitch for 12 months - They will pay a comparatively cheap price for the software There's a ton of risk associated there too - enterprises sometimes make irrational decisions that you're now bound to abide by, and it can make your product more of something custom as opposed to a general purpose application you want to sell. However, it is a way to get an MVP out the door and get some money.