Working in the consumer space is not just an easier sell from a sales prospect, it's also easier to persuade talented people to join your company. Great enginee

Working in the consumer space is not just an easier sell from a sales prospect, it's also easier to persuade talented people to join your company. Great engineers and designers want to show off their work to friends and get bonus points for working on cool stuff. Working on an enterprise application/system tends to be process heavy and requires lots of QA before shipping. It's driven not by the engineers or designers working on the product, but by requirements outside of their control. If you're someone who just wants to work on hard problems, then enterprise is a no brainer. Though the common theme I hear amongst startup folk is that they want to be part of the decision making process too. They aren't interested in being handed a list of requirements and just asked to make it work.