B2B is an interesting animal. I find I can only do enterprise sales. I frankly suck at consumer. I love having a sales pitch being as simple as: my product sav

B2B is an interesting animal. I find I can only do enterprise sales. I frankly suck at consumer. I love having a sales pitch being as simple as: my product saves you this much money and time or gets you this much profit. It's a gigantic numbers game. Aside from that, get an internal project champion to gather all the necessary stakeholders necessary to make a sale. (Yes I just threw out a lot of buzzwords there, sue me) Those are usually how you speak to bigger customers though. If you want, internalize the lingo as something you'd think of it as( a guy on the inside who becomes my sales guy!) . This may take a while, so budget your cash flow accordingly. I've found if your product offering is compelling enough you 'll get calls returned. Many people just try to throw a bunch of buzz words out there to random people working at a place and think that's sales. Talk to the right people who would want to use your product and build up internal evangelists. The rest will play out in the form of meetings and other random exchanges. Typical SaaS businesses also seem to think that you can just put up a pricing page and expect that to close a sale. There will be contracts going back and forth, custom pricing negotiations, SLAs being signed, among other things. I typically attribute the sales cycle being similar to freelancing. Just replace that with a product.