Most developers aren't scripting web interaction fulltime. This gives you a target: in which businesses are they doing lots of it? Have some copy on your webs

Most developers aren't scripting web interaction fulltime. This gives you a target: in which businesses are they doing lots of it? Have some copy on your website that speaks to the managers of those specific businesses - since they are the ones who decide and pay for it. The scenario plays out: developer is sick of testing, hears about Helium, tries it, it works great, he badgers his boss to buy it, boss looks at website, says this is fantastic, let's buy 100, he goes to the next tier of management for approval, and has all the answers for their concerns.