To be fair, using consumers as fodder happens in other situations that aren't SaS. Consider the content fights of DirecTV. The problem comes down to how intelle

To be fair, using consumers as fodder happens in other situations that aren't SaS. Consider the content fights of DirecTV. The problem comes down to how intellectual property has become defined as a license instead of outright ownership. Digital rights have been significantly eroded over the past decade.