Philosophically, yes its a very thrilling concept that you could look into the world of the blogger. But, as far as what the prototype demoed, it seems very dis

Philosophically, yes its a very thrilling concept that you could look into the world of the blogger. But, as far as what the prototype demoed, it seems very distracting visually to be reading and seeing a person moving behind the text. As someone pointed, this could rather be some plugin for wordpress/tumblr and not an actual platform. Kevin seems to be just testing out his hypothesis here and not really planning on building a product out of it (as mentioned).