How would they encourage "internal" blogs though - asking directly would most likely raise flags, or a flood of insincere blog posts that would counter the desi

How would they encourage "internal" blogs though - asking directly would most likely raise flags, or a flood of insincere blog posts that would counter the desired result. What I'd be more interested in is how much this issue is being discussed internally. If these discussions are allowed, or even surreptitiously encouraged, then I'd take that as a possible internal propaganda push, subtle as it may be. What's in the conscious mind gets written about, hence you'd see these kind of "justification" posts. If there was very little internal discussion, or it was frowned upon, then I would expect much less of these blog posts, as it would potentially undermine your career...